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Marketing, Small Business

You Gotta Like Making Muffins!

February 6, 2018Lorraine LaneLeave a comment

Several years ago, a colleague and I were having lunch. She shared news that she was quitting her boring job and starting a business. Because she enjoyed making muffins, she was opening a muffin shop where she’d serve coffee and muffins from
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Small Business

Save Hours Every Week with these 3 Tips

November 8, 2016Lorraine LaneLeave a comment

#1  We all take our Networking efforts seriously and are encouraged to meet with people whom we meet and want to get to know better. These after-networking meetings can be very engaging and beneficial to both parties. They can also be very
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Small Business

Questions To Ask Yourself

October 26, 2016Lorraine LaneLeave a comment

Have you ever noticed that while we have many inquiries for our families, friends, co-workers, staff, and neighbors every day, we rarely ask questions of ourselves? It could be that you are taking on other people’s mindsets rather than framing your own.
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General, Small Business

Stop The Overwhelm!

September 10, 2016Lorraine LaneLeave a comment

Have you noticed that most entrepreneurs and business owners seem to be struggling with the thing we call overwhelm? When the overwhelm buttons are pushed, it seems that madness takes over and clear thinking goes out the window! The feeling of overwhelm
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Small Business

Where Is Your “A”?

July 25, 2016Lorraine LaneLeave a comment

We learned early on that excelling was expected. Getting A’s in all subjects meant you were a good student. If you were only average, the next step down was failure. Striving with great motivation meant you would succeed and “be somebody”. One
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Small Business

We Are At The Half-Way Point

July 4, 2016Lorraine LaneLeave a comment

July 1st is the beginning of the rest of 2016. Half of the year is behind us. And this half-way point is an ideal opportunity to look in the rear view mirror and review our year-to-date endeavors. Let’s take a moment and
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General, Small Business

Mind Your Business

May 3, 2016Lorraine LaneLeave a comment

What does it mean to mind your business? The “minding” of your business means paying attention to the basics of marketing, sales, financial systems, production, distribution, regulations, efficiencies, the customer experience and more. The customer experience dictates all the rest. If a
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Small Business

Thriving or Shriveling?

May 3, 2016Lorraine LaneLeave a comment

Why do some businesses never make it? This is a question that haunts me as I coach, observe and interact with many small business owners. My theory is that the businesses that thrive are constantly and consistently on the look out for
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Customers, Small Business

Hour of Power

January 26, 2016Lorraine LaneLeave a comment

What is ONE THING…. … You can do to improve your productivity? More and more, I hear my clients say they are finding it harder to make time to do actual work! They are looking for ways to be more productive and
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Marketing, Small Business

Are You Really Different?

July 13, 2015Lorraine LaneLeave a comment

Right now, there are potential customers who are looking at your business and comparing you with your competition. If they don’t see much difference, then clearly you won’t stand out as the obvious choice.

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