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Networking

Are You Networking for Results?

April 30, 2018Lorraine LaneLeave a comment

When business owners ask me how much they should network, I find myself giving them the lawyerly response, “It depends.” I then ask more questions to be able to give a more precise answer. What are they doing for networking activity currently?
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Entrepreneurship

Awareness of the Impact of Your Words

April 30, 2018Lorraine LaneLeave a comment

Awareness includes mindful communication. Your language patterns reveal your personal truths. As an entrepreneur, business owner or professional, know that your choice of words has a huge impact on what happens in your business. Communication is an “unlearned” skill. We just pick
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Marketing

Embrace Awareness

April 30, 2018Lorraine LaneLeave a comment

Since awareness is a skill, it’s possible to engage in practices that will deepen and build increased proficiency. Expanded awareness brings increased success. What are you aware of right now? The room temperature? The chair you’re sitting on? The sun shining through
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Customer Service

Customer Satisfaction: Does it Matter?

April 17, 2018Lorraine LaneLeave a comment

In “The 10X Rule,” Grant Cardone states that customer acquisition — not customer satisfaction — should be the priority goal for businesses. Really? The idea that bringing in new customers needs to be the primary goal appears to be short sighted. Some
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Marketing, Small Business

You Gotta Like Making Muffins!

February 6, 2018Lorraine LaneLeave a comment

Several years ago, a colleague and I were having lunch. She shared news that she was quitting her boring job and starting a business. Because she enjoyed making muffins, she was opening a muffin shop where she’d serve coffee and muffins from
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Customer Service

Customer Appreciation Day

January 18, 2018Lorraine LaneLeave a comment

Today is National Customer Appreciation Day. With that in mind, one thing I’ve noticed recently is that retailers and service providers are routinely demanding feedback on their service. It borders on harassment. Calls, e-mails, texts are bombarding the customer, asking that they
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Organize

Clean Off Your Desk!

January 8, 2018Lorraine LaneLeave a comment

National Clean Off Your Desk Day Does your desk look like a hurricane came through? Today is National Clean Off Your Desk Day, so I took a look at my own work space and realized that I like working at a clean
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Marketing

7 Great Tips To Make 2018 A Great Year

January 2, 2018Lorraine LaneLeave a comment

You’re planning how you’re going to make 2018 a great year, right? Here are some ideas for actions to take now to make that wish come true. Flush out all the tail chasing ”prospects” in your system. We all have ”prospects” in
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Referrals

Referrals in the Business Game

December 5, 2017Lorraine LaneLeave a comment

When business owners are asked how they build their business, 99% of the time they say, “Referrals, of course!”. This is no surprise since most small businesses don’t have a huge marketing budget. Instead, most subscribe to the idea that networking generates
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General

Update Your Business Plan For 2018

December 4, 2017Lorraine LaneLeave a comment

Simply stated, a Business Plan describes how your business creates and delivers value. Of course, if you are to achieve results, your Plan must be put into ACTION. “It’s not enough to talk about it…you must ask HOW and WHY!” — Inc,
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