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Year: 2013

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Target Market

Target Your Market

February 28, 2013Lorraine LaneLeave a comment

Webster defines a target as “marked by shots fired at it; something or someone fired at or marked for attack; a goal to be achieved; something or someone to be affected by an action or development”. To target your market for your
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Marketing

The Four Essentials of a Marketing Campaign

February 22, 2013Lorraine Lane1 Comment

A marketing campaign can be as simple as the promotion of a product or service through a flyer inserted in a Chamber of Commerce newsletter, or a series of ads in a local newspaper. Or… it can be as comprehensive as TV
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